Hypebeast -
23 Feb 2024 19:02
Wax London's design dialogue takes cues from its founding namesake city, offering a "patchwork of culture and ideas" floating through England's capital. For Spring/Summer 2024, the label has chosen to spotlight the making of its U.K.-inspired garments, in a line titled "Come Together."In an accompanying campaign video, creative director Tom Holmes stealthily swipes quintessentially British homewares, like patterned blankets and cloths, from their proper places in a still house. Championing the b...
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